Curriculum
Information covered will include but be far from limited to…
- Strategy: Building your business into a respected and profitable organization. You’ll learn about building a vision, clarifying your competitive advantage, tracking Key Performance Indicators (KPIs), and laying out a clear and concise business plan that will drive your quarterly, monthly weekly and even daily action plan.
- Sales & Marketing: It doesn’t matter how effective you are as a coach if you don’t have any clients to coach! From our experience with coaches and others over the past 30 years, sales and marketing ranks right up there with public speaking and snakes in terms of desirability. It doesn’t have to be that way, and you’ll learn the how/what/why to create a growth plan that works.
- Systems: There are an unlimited number of tools, resources and books designed to help businesses run smoother and be more effective. In this section, we’ll cut through the noise and talk through those that will provide you with the biggest benefits at the lowest cost. You’ll also learn how to make the most of every moment in the midst of your busy schedule, build in accountability, and address issues around HIPAA compliance and other critical issues to drive long term success.
- Finances: If you’re not making money as a coach, then it’s just a hobby. In this section, we’ll help you understand the numbers that are key to your business success, put together and utilize a practical budget, identify how much you should charge your clients (and how to collect), how to design client package offerings and more. Simply stated, you’ll learn how to earn more and then how to keep more of what you earn!
We’ll take you step by step through the practical aspects of launching and building your business. Whether you just finished your wellness coach certification, launched your endurance coaching business, are a complete rookie in the business world or an experienced business veteran who is now trying to bring your knowledge into the coaching arena, this program will help you make the most of what you have to offer.